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Rough Script for new SCOTTEVEST Commercial- There's a Pocket for That

This post is being moved here and constantly updated, so please check back often to see changes: http://docs.google.com/View?id=dgk3fdpj_346f7p2wdfk

 

First Cut showing concept:  http://www.motionbox.com/videos/0096d5b11c1ce4c28f

Based upon iPhone App commercial:

Using any one of the 360 videos shown here: http://www.motionbox.com/filings?folder_id=7104156

Remove Green screen and replace with white background

Music, similar beat, but not exactly, or just buy rights to this song here: http://www.youtube.com/watch?v=iiQI-_Ajcf0

VO: What's Great About the SCOTTEVEST, is you want to carry your iPhone, and be able to see who's calling you without taking it out, there's a POCKET for that.

Show:  Clear Touch Pocket, with finger controlling it.

Using Xray treatment similar to: http://www.scottevest.com/v3_store/Fleece_Jacket_ave.shtml.  Have Jacket Spin and maybe go inside out view, then return to standing still position.

VO: You want to carry your you want to carry your Kindle, there's a pocket for that.

Show: Using Xray treatment show where the Kindle Pocket is, and have Kindle come to Forefront.  It would be cool if it could be done in some fashion using a finger like the iPhone commercial. Have Jacket Spin and maybe go inside out view, then return to standing still position.

VO: 2-3 more similar items/features, manage wires, magnetic closures, ID pocket, etc.

Then move into funny:

VO: And you want a pocket to put your little dog, there's even an app for that.  [take best of best from www.scottevest.com/wiys videos and have the box come out of the pocket and take over screen]


Show: For example...Amy Tan taking dog out of her pocket, see time stamp 5:10 from this video .  Many other great ones to select from.. laptop, Tent, etc.

OR, for visuals instead use the videos shown in this demo: http://www.scottevest.com/v3_store/New_Travel_Vest.shtml#interactiveDemo


Yep, there's a pocket for just about anything....show a bunch of stuff, only in from www.SCOTTEVEST.com

End with Logo and URL, and invite to submit WIYS, or just end with some funny out takes from WIYS submissions.

Thoughts?

 

I think that's almost perfect:
Maybe move the x-ray scan to last, somewhere close to "Yep, there's a pocket for just about anything"; it's kind of like stepping back to show them full view and that there's in fact pockets for everything (plus it's like a visual summary)

That's going to be sooo funny: and if you want to remember where you left your dog, there's a pocket for that.  Ha!

I wonder where we can find that piano-based kind of music like the iPhone commercial?  Do they have music versions of iStockphoto?


Here's a rough cut, needs work but not so far off.

 

Hi, Scott. My audition is attached. As a happy SeV customer for the past several years, I'd gladly barter for a new Travel Vest, if those terms would work for you.

Please click the attached YouSendIt link for your audition, and learn more about me from my website at http://www.itsamike.com

Thanks!

--Mike

https://www.yousendit.com/transfer.php?action=download&ufid=YkxMa3NRNDRFd2NLSkE9PQ

Should continue in this tradtion, and be just as good: http://blip.tv/file/1037134

Best of all cases, we develop a theme where we could do a different spot for each of our products.

 

 

Would really love to get the finger in there somehow, even if as a joke flicking something off and giant ME coming into frame.  Thoughts?

 

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Posted by Scott Jordan 

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